Ski Dazzle® The Los Angeles Ski Show and Snowboard Expo® is celebrating its 46th year as the world’s largest annual consumer ski and snowboard event, and it all happens here in sunny Southern California! This exciting four–day “lifestyle event” brings more than 90,000 enthusiastic skiers and snowboarders to downtown Los Angeles and the L.A. Convention Center each year and is seen as THE annual kick-off of the winter ski & snowboard season in Southern California.

Ethniqe is excited to be a part of this annual event so be sure to mark your calendars. Come see the new fall/winter collection and limited edition items exclusively for this event.

WHEN: December 2, 3, 4, 5 2010
WHERE: Los Angeles Convention Center
TIMES: Thursday December 2: 4:00 pm - 11:00 pm
Friday December 3: 4:00 pm - 11:00 pm
Saturday December 4: 11:00 am – 10 pm
Sunday December 5: Noon - 6:00 pm

Get Ski Dazzle prices ONLINE with FREE SHIPPING -- Saturday and Sunday ONLY! 

INTENSITY: infusing choreography, music, fashion, and comedy.  This was last night theme at AURA in Studio City California  and Ethniqe is proud to be a part of it.

Live on stage are some of the hottest comedians, artists, and choreographers on the planet.  Hosted by BLACK THOMAS of Step Up 2 and Stomp The Yard and spinning the wheels of steel is DJ Kid Fresh (t-pain & the dream)

PERFORMANCES By:  Cream, Vito, Hollywood, Miss Prissy, Robert Rich, and Alana Hyland.

COMEDIC ACTS: Matt Walker, Terrence Newman, PB Smiley, Cocoa Brown, Thurston, and Chris Conley.

“The HOLLYWOOD ROCK ACADEMY (HRA) was founded with the belief that when it comes to achieving greatness, kids are not only capable – but immensely superhuman in their fresh creative strengths, determination and imagination.

Here’s how it works: We have a fully equipped (amps, PA, drums, etc…) music studio in West Los Angeles that acts as home base as well as the rehearsal studio for our bands.

Each band has an HRA coach to see them through every facet of the creative process – including songwriting, stage presence, musicianship, recording and all of the political headaches that comes with being in a band. Bands that are already together can come in for coaching, or just one kid can sign up. Through our application, we find out what kind of music your into and what skill level you’re at. In other words, if you’re into Metallica we won’t put you in a Grateful Dead – influenced band. The entire creative process is up to the band from that point on.

What makes the HRA different from other “rock schools” is that HRA students participate in a “real band” environment, writing, recording, and performing their own music. Children in the HRA program are able to forge their own creative identity while learning to work as a team, cooperating and negotiating through the creative process as a working unit.

The Hollywood Rock Academy is more a “school of free thought” than a “School of Rock.” How students learn to express their own musical and artistic voice is more important than how well they play classic rock “covers.” HRA bands stay together for an entire school year, and, in a number of cases, over three years. HRA does not operate a camp or a school so much as an original thought factory in the discipline of musical expression. Bands in the

HRA after school program have two scheduled concerts: a February Mid Term Exam and a June Graduation Concert.

HRA has produced concerts at such venues as the Knitting Factory, Safari Sam’s, music festivals, school auditoriums, shopping centers, birthday parties, bar mitzvahs, retirement parties, and soon…children’s hospitals. Hollywood Rock Academy concerts are held on weekend afternoons.

HRA’s older, more established bands also play some stand-alone gigs, taking their independence and HRA’s musical integrity to a higher professional plateau. Proceeds from all HRA events, concerts, and CD sales go directly to the chosen community supported by the Hollywood Rock Academy Foundation.” by. Matt Wilczynski

Ethniqe, Inc. would like to thank HRA for allowing us to be a part of this event. Ethniqe, Inc. donated a portion of all sales proceeds to HRA.

“When President Harry Truman was headed home to Missouri after finishing his term in the White House, a reporter asked him what it was like to be leaving the highest office in the land. Without missing a beat, Truman replied: “I am not leaving the highest office. I am assuming the highest office, that of citizen.”

The vision for Be the Change, Inc. is an America in which every citizen aspires to that highest office, by working shoulder to shoulder with one another, by actively participating in the conversations, debates and elections which set public policy, by taking responsibility for the democracy we all share. If each of us can achieve this, if each of us can fully assume the highest office of citizen and devote ourselves to the idea of a common interest and a common destiny, then perhaps as a nation we can move past partisan gridlock and the sense that ordinary citizens have no real voice in our democracy. And if we can do that we can begin the important work of addressing together our greatest challenges as a nation.

We can’t wait for it. If we want change, “WE must be the change.”

Celebrity performances by Swizz Beats, 112, and Little Mama just to name a few.
Ethniqe would like to thank Be Tha Change for allowing us to be the exclusive apparel provider for the VIP celebrity gift bags.